The Tipping Point – Why Change Can Happen as Quickly & Unexpectedley as it Does

On August 3, 2010,

One of the case studies in Malcolm Gladwell’s book, ‘The Tipping Point’ shows how even a fairly extreme idea like suicide can spread and influence significant numbers of the population just by reading about them in the news. So, how much easier should it be, then, for a simple idea like reading or watching stories with a ‘good’ theme to lead to a different way of how we perceive and consume ‘news’, and even how we act towards other people in our daily lives? Read More

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